Hasta La Creative!

Two months ago, Scott Aaronson discovered that an Australian Ricoh advert from Lowe had taken it’s dialog straight from his quantum mechanics lecture.

Ricoh Printers – Smart Models – (2007) :30 (Australia)

Now Scott and Lowe have reached a settlement, to make good for their boo-boo, Lowe Australia are now donating $2,000 of the settlement to BrisScience and $3,000 to the Physics Demo Troupe. Why BrisScience? Because nerds are really funny people, and Scott liked the name:

I immediately asked her to repeat the name.

“BrisScience,” she said.

“Spell it?” I asked.

“B-r-i-s-Science. Why, is there something funny about the name?”

“No, no, it shouldn’t be a big deal in Australia.”

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