Oct
30
L’Oreal Posts Weak Quarter Despite Higher Ad Spending
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — L'Oreal appears to have hiked ad spending last quarter while rivals Procter & Gamble Co. and Unilever cut back. But it doesn't look to have helped L'Oreal much, as the company pulled down full-year sales guidance today based on a weak third quarter and a 5.7% decline in organic sales growth in North America.
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