L’Occitane Names Anomaly Its Global Agency of Record

French beauty brand L’Occitane en Provence has named Anomaly its lead creative and strategic partner for all markets following a review. According to Anomaly, the appointment ends L’Occitane’s relationship with DDB Paris, although a spokesperson for DDB said the agency remains on the brand’s roster. Anomaly’s 3-year-old Berlin office will run the account moving forward,…

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