Jul 16

LiveRamp Buys a French Startup to Bolster Its Safe Haven Product

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LiveRamp has acquired Acuity Data, a platform that serves the CPG industry, to bolster its Safe Haven product. Introduced in March, Safe Haven is a neutral “clean room” where advertisers and media owners can develop data partnerships in a privacy-safe way. The acquisition will help LiveRamp bolster the retail analytics capabilities of Safe Haven. The…

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