Hasta La Creative!

Litehouse have kicked off their first ever integrated marketing campaign, created by its new agency of record WONGDOODY.

Since Litehouse dressings are fresh, as opposed to shelf-stable dressings, they’re found in the produce section. But how do you tell consumers that in a fun way? Easy, show them that the other dressings are about as unnatural as they get. Props for the glitter-dribble on moms chin. See also the 15 second edit.

“This Litehouse campaign was the perfect opportunity to educate shoppers on an underserved food segment, and show the differences between shelf-stable dressings in the middle of the store and Litehouse’s fresh, quality offerings in the produce section,” said Tracy Wong, Chairman and Co-Founder of WONGDOODY. “I think consumers are going to really identify with Litehouse’s mission to provide first-class products.”