May
19
Linking Web Buzz to Mini Sales
Posted in: UncategorizedNEW YORK (AdAge.com) — According to MotiveQuest, the Online Promoter Score can correlate the relationship between marketing and online brand advocacy to sales by measuring the net frequency of people recommending a brand online. A 16-month test of the metric helped Mini discover the connection between online buzz and retail traffic and helped the automaker revamp its media-relations philosophy.
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