Jun
05
Like the Digital Revolution, Brands Need to Claim Responsibility for Decisions or Be Left Behind
Posted in: UncategorizedThe great social disruption is not around the corner–it’s already here. Kraft Heinz became Exhibit A when its share price plunged almost 28%, on top of a total 60% drop over the past two years. We’re talking about a company that owns some of the world’s most cherished brands, so iconic that Andy Warhol turned…
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