Hasta La Creative!

“Lightning Warehouse” is the #1 light chain store in Israel, that known for selling decorative house lamps and bulbs. We were asked to let people know about a “florescent sale” in a unique and creative way.

Our solution: We attached stickers to real bus stations and placed them over a burnt light bulb. The sticker read: “Fluorescent light bulb – 6 NIS. Lightning Warehouse”. The campaign had great impact and also won the local JCDecaux creative contest.

Advertising Agency: ACW Grey, Tel Aviv, Israel
Chief of creative: Tal Riven
Creative manager: Moti Rubinstein
Copywriter: Shay Chikotay
Art Director: Shlomi yerushalmi
Account manager: Dganit zeharia
Supervisor: Mor Reuveni
Account executive: Anat Leventon