Jan 17

Life Is Good, the Apparel Brand, Built a Machine Powered by Happy Thoughts

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Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts–well, brainwave patterns, actually–to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. But sometimes, it’s neuroscience. Or something. Anyway, the brand, renowned for its T-shirts emblazoned…

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