LIDL: The live social grill

A live video feed from a bbq 24 hours a day. Every now and then the grill gets filled with steaks and meat products. The rules are simple – be the first to grab a steak from the grill – and it’s yours! The exact product you tagged yourself on gets packed and sent to your house in 45 minutes.

Advertising Agency: MRM Worldwide Romania
Chief Creative Officer: Nir Refuah
VP: Ionela Buta
Art Director: Vlad Macarie
Copywriter: Mihaela Coman

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