Hasta La Creative!

Hey, remember Liberty Mutual, the financial institution that put up its its statuesque guns and launched a full review last year after spending years with Boston’s Hill Holliday? Well, it’s apparently over as the LM has selected, with remit, Jack Morton Worldwide, which officially now serves as brand experience agency of record, will handle  domestic and international sponsorships as well as numerous grassroots and local sponsorships as well as other ” key factors in our brand awareness and business strategies,” according to a statement from Paul G. Alexander, Liberty Mutual Insurance chief communications officer.  Alexander adds, “We are delighted to form a partnership with Jack Morton to help direct our overall sponsorship strategy and activation initiatives to maximize these sponsorships for employees, agents and brokers, customers and the general public.”

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