Sep
21
Levi’s Opens Review of $100 Million Global Media Business
Posted in: Uncategorized
NEW YORK (AdAge.com) — Levi Strauss & Co is launching a review of the global media account for its Levi's brand. According to people familiar with the situation, the review is an effort by the marketer to consolidate the nearly 20 media agencies it works with around the world to one or two. Executives said the marketer will be inviting less than a handful of those incumbent agencies to pitch, although it's still unclear which agencies it will ask to take part.
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