Levi’s Back Pocket Gallery

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Your brand + artist = cred.

Absolut have been doing it for a long time and we posted about this back in April 07.

Levi’s latest effort with their Back Pocket Gallery is interesting. I would have liked to be able to purchase them as actual jeans.

It also got my thinking why don’t jean brands offer customizable back pockets. The jeans could be sold with no pockets and this is the last step in the products purchase. With jeans now running at a price tag of over $300 you can hardly say price is an issue.

Mini do this with the roof of your mini, along with hundreds of other tiny tweaks and it really make you feel like the Mini you own is unique.

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