May 31

Leo Burnett Wins Lead Creative Duties on Coors Light as Brand ‘Revamps Marketing Approach’

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MillerCoors has ended a three-month review by choosing Leo Burnett to lead creative on top-selling brand Coors Light. According to a blog post and an email sent to the company’s distributors, operating managers and executives and contacts today on behalf of CMO Michelle St. Jacques, the Publicis agency will collaborate with other roster shops, including…

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