Jun
05
LensCrafters Chooses Cutwater to Handle Creative
Posted in: UncategorizedNEW YORK (AdAge.com) — LensCrafters is shifting creative duties on its $60 million account to Omnicom Group's Cutwater from sibling DDB, Chicago. A spokeswoman for the marketer confirmed the move, which, according to executives familiar with the matter, came after a pitch for the business between Cutwater and Havas' Arnold. The incumbent did not try to defend the account.
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