Hasta La Creative!

MINNEAPOLIS (AdAge.com) — Skits and skittishness marked — or marred — the program premiere of NBC's "The Jay Leno Show," as the excitement over semi-live TV was dampened by dependence on seemingly scripted material, including an interview with a comic who's good off-the-cuff, Jerry Seinfeld. But the night's one unscripted moment, in which Jay gently asked guest Kanye West what his late mother would have thought of him grabbing the mic — and the moment — from Taylor Swift at the Video Music Awards. So no surprise the debut scored big. The proof will be the ratings for night two, let alone week, month and, if it works, year two.