Aug
25
Lego Invites Fans to Miniman’s 30th Birthday Party
Posted in: Uncategorized
NEW YORK (AdAge.com) — With 111,000 Lego videos posted on YouTube alone — including an engaging rap version called "Circle Circle Dot Dot" that has been played more than 10 million times — there are a lot of grown-up Lego kids out there. Such plentiful user-generated content posed a challenge for Lego and its plans to celebrate the 30th anniversary of the little yellow Lego minifigure starting Aug. 25.
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