May
12
Lee Jeans’ Cahill Keeps the Conversation Going
Posted in: Uncategorized
NEW YORK (AdAge.com) — From day one, Liz Cahill made it her goal to "bring back Lee," the iconic brand that had lost a bit of its "power," she said, amid a sea of sub-brands. The task sounds daunting, but Ms. Cahill is enthusiastic about the opportunities she sees ahead for Lee, particularly those created by new-media platforms.
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