May
24
Leather Magazine Covers – Chevrolet Soho Campaign
Posted in: UncategorizedAs an unconventional promotion in early 2008, Soho, Colombia’s sexiest magazine was dressed in leather by Chevrolet and ad agency Sancho BBDO who came up with the idea to dress the magazine in luxurious jacket.
The purpose was to let the 60,000 upper-class subscribers of the magazine know about a …
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