Hasta La Creative!

There’s a French mannequin out there who fell in love with another mannequin who got carted off to L.A. That’s the basis for this case study for Le Slip Français, a French underwear company with the big dream of opening a shop in L.A. On a side note, it’s amazing how many hipsters have discovered underwear. There’s a brand here in L.A. called Me Undies that must spend a shit ton on billboards. Everywhere I look I see their instagrammy images. And that’s just one of like four or five that have popped up all of a sudden.
Sorry, I digress. So in order to generate awareness about Le Slip Français, BETC sent a mannequin on a cross country tour of America until he got to L.A. As he narrates the story you realize in typical french fashion, that the idea of monogamy is a foreign concept but whatever– from New York to Vegas he goes until finally, like all young dumb and naive people, he sets his feet on the grimy syringe-laden shores of Venice Beach.
Oh yeah, all along the way they also had a Kickstarter to raise $30,000 to open a shop. Hopefully it’s not on Abbot Kinney Blvd in Venice, as 30,000 won’t even cover one month’s rent. Should have added an extra “0” to that.
Bonne chance, Monsieur Sous-Vêtements.