Aug 09

LatinWorks Wins Chevrolet’s U.S. Hispanic Account

Posted in: Uncategorized

NEW YORK (AdAge.com) — General Motors Co. is moving U.S. Hispanic advertising for its biggest brand, Chevrolet, to creative shop LatinWorks, and will soon name African-American and Asian-American agencies to its roster. Chevrolet's Hispanic account had been handled since 1997 by Miami-based Accentmarketing, 49% owned by Interpublic Group of Cos.

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