Sep
08
Latino Creatives on the WWF Crisis: Bad Ad, Worse PR, Touchy Americans
Posted in: Uncategorized
Besides calling attention to scam ads and the reality that in a digital age local ads become global, the events of last week surrounding the WWF-9/11 ad have highlighted a tension between local creativity and international sensitivity. How will this impact Latin American creative culture? Will it mean that shops there, especially those owned by multinational conglomerates like Omnicom and WPP, pull back and become more timid?
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