Hasta La Creative!

We designed a practical Personal Extinction Prevention Book as a giveaway to all Land Rover owners. We researched every dangerous creature and the effects of different natural oils, scents, and everyday ingredients on them. The book not only gives tips to survive against some of the animals someone might encounter in the wild, but it actively protects its owner. Each page is a resealable packet that contains wet wipes coated with natural oils or an everyday ingredient that will repel or neutralize dangerous creatures.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shair Zag
Creative Director: Shahir Zag, Joseph Bihag
Copywriter: Shahir Zag, Guillaume Calmelet
Art Director: Joseph Bihag, Khaled Said
Photographer: Jeevan Nambiar
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban, Binnu Cherian
Producer: Khaled Said
Account Supervisor: Zaakesh Mulla
Advertiser’s Supervisor: Jean Atik
Account Manager: Pierre Farra