Apr
11
Ladder, the Murder-Obsessed Life Insurance Company, Is Back With a New Ad
Posted in: UncategorizedLife insurance ads generally have, understandably, tried to avoid reveling in the potential for death. That’s helped challenger brand Ladder carve out its own marketing niche by focusing on creating life insurance so good, “they’re gonna want you dead.” Reviving its iconic legal disclaimer, “But seriously, intentionally killing a policyholder will void all life insurance…
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