Feb 28

Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts

Posted in: Uncategorized

“Make the logo bigger!” clients cry. Rarely do they ask to see it disappear. But that’s exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and alongside BETC Paris, the brand’s doing away with the grinning crocodile on a new line of its polos–to make way for animals that…

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