Hasta La Creative!

Lacoste gets all dancy and stop motiony for this spot. Music provided by electro-pop duo “The Shoes” and on a choreography by “I could never be a dancer.” This ad was created to showcase the Rio Olympics and its partnership with the CNOSF (FrenchNational Olympic and Sports Committee.) They have turned Paris into a giant playground. It’s a very fun spot. It’s certainly very fun. What I’m missing from this spot though, is sport and the relationship to the Olympics. Maybe it makes more sense in France but from an outsider’s perspective I don’t get Olympics or sport. Even showing support is vague. Then again the olympics make it super hard to advertise around the games unless you are a sponsor so maybe this is a compromise of sorts.