Lacoste loses logo battle with dentists – pays court fees like loosers do.
Posted in: UncategorizedThe four year battle over having a croc as a logo is officially over – Lacoste lost. Dentists Dr Tim Rumney and Dr Simon Moore have been using a green grinning croc on the sign to the The Dental Practice in Cheltenham since 1991. It wasn’t until 2004 when they went to register their new logo that Lacoste yelped “it’s too similar to our croc!” and the court dance began. The Dentist’s defence: That people were not likely to mistake their single-storey brick building behind a car park and next to a petrol station for a boutique selling Lacoste fashions. 
If that logo hasn’t been done by tracing the Lacoste one, I’ll eat my hat with A1 steak sauce.
Lacoste was ordered to pay £1,000 towards the dental practice’s legal costs at the initial hearing as well as a further £450 towards the costs of the second hearing.
Back in 2004 Lacoste lost its trademark suit against rival Crocodile International over a similar croc logo – but that one did in fact look different.
Post a Comment