Jan
30
Q&A: How Brands Can Avoid the Fake-Follower Quagmire
Posted in: UncategorizedIf you’re a brand marketer putting your money on the line, you love to see big numbers–until someone asks if they’re a little too big. Fraudulent and bot followers have been inflating influencer fan counts for years, but they’ve come under increased scrutiny recently due to the marketing industry’s heightened concern about digital ad fraud….
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