Oct 19

Kroger Precision Marketing Meets Albertsons Media Collective: What a Merger Means for Retail Media

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While most of the headlines last week about the planned $25 billion Kroger and Albertsons supermarket merger were about antitrust regulatory hurdles, us marketers were investigating it from a different angle. Namely, what would it mean for retail media? Retail media, for those who’ve been paying attention, is a burgeoning digital advertising medium that has…

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