Jul
28
Kraft’s Second Quarter Shows Payoff From Marketing Efforts
Posted in: Uncategorized
CHICAGO (AdAge.com) — Kraft reported a stronger-than-expected second quarter this morning, thanks in part to increased marketing spending. Kraft's net revenue was up 21.4% to $11.2 billion, and net earnings were up 4% to $732 million from $707 million a year ago.
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