Apr
08
Kraft Shifts Planters Creative From Interpublic’s DraftFCB to Omnicom
Posted in: Uncategorized
NEW YORK (AdAge.com) — Kraft Foods is shaking up its agency roster again, this time shifting creative duties on its Planters brand from Interpublic Group of Cos.' DraftFCB to Omnicom Group — which plans to set up a conflict unit called Media Arts, New York, reporting up through TBWA/Chiat/Day, people familiar with the matter said.
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