Sep
16
Kraft Reviews Global Milka Chocolate Account
Posted in: Uncategorized
LONDON (AdAge.com) — Kraft Foods is reviewing the global creative account for the Milka chocolate brand, currently handled by WPP's Ogilvy & Mather and run out of the agency's Paris office. As a marketer that spreads its business widely among agencies at all the major holding companies, the field is wide open for a new shop for Milka.
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