Feb 05

Kraft Featured Real People’s Family Photos and Made Its First Super Bowl Ad in Real Time

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Kraft dropped its first Super Bowl commercial in the third quarter of tonight’s game. It featured real people’s family photos. The 30-second spot, put together in real time, depicted everything you would expect–cute kids, dorky dads, pets, etc. Kraft began collecting photo and video submissions via Twitter and Instagram at 6 a.m. EST this morning,…

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