Oct
01
Kraft Explains Its Decision to Charge for Its IPhone App
Posted in: Uncategorized
NEW YORK (AdAge.com) — To charge or not to charge. That's the question many marketers and media companies with mobile apps are asking themselves. Last week at Ad Age's Apps for Brands conference, we caught up with Ed Kaczmarek, director of innovation-new services at Kraft Foods, to ask how they came up with the decision to charge — and why this iPhone app is so important for Kraft and its future business model.
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