Jun
24
Know Your Opponent
Posted in: Uncategorized
Nobody likes to find out that he is going into the ring against an opponent six inches taller and 100 pounds heavier. Yet, that's what it can feel like when you learn that your small agency is competing against the big boys from one of the large agency networks. Here at PJA, we're no strangers to this experience and have learned a few lessons about facing ringers from the likes of WPP, Interpublic and Omnicom.
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