Aug 18

Kirshenbaum Taps Lori Senecal to Take Over as President-CEO

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NEW YORK (AdAge.com) — Lori Senecal is departing her post as president of McCann-Erickson, New York, to take over as president, CEO and partner at Kirshenbaum Bond & Partners. As part of the move, the MDC Partners-owned shop will, after 22 years, be rebranded to Kirshenbaum Bond Senecal & Partners.

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