Jan 13

Kimberly-Clark Divides its Media and Creative Account Four Ways

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Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark’s agency roster as part of its “Powering Care” strategy, a $1.5 billion restructuring program. The…

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