Sep
13
Killing Off 30-second Spot Is Bad Medicine for OTC Drug Industry
Posted in: UncategorizedNEW YORK (AdAge.com) — We've all heard it: The 30-second spot is dying, with penny-pinching procurement practices driving the final nail in its coffin. But some interesting new data on the over-the-counter drug category — the biggest adopter of the 15-second spot over the longer version — might just argue for its revival.
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