Aug
18
Key Issue in Gay Community’s Target Boycott: Sense of Betrayal
Posted in: Uncategorized
Target Corp. is being boycotted by the gay and lesbian community after donating $150,000 to Minnesota Forward, a political action committee that supports Minnesota Republican gubernatorial candidate Tom Emmer, an opponent of gay marriage and gay rights. But it's because the retailer has done such a good job of marketing to gay and lesbian consumers that it finds itself at the center of this firestorm. Target and other marketers should take away a few lessons from this whole public-relations fiasco.
Post a Comment