Hasta La Creative!

It’s pretty hard to start your own business these days. That’s why KBC bank decided to help beginning entrepreneurs instead of being a pain in the #@$. Together with the inhabitants of every single town in Belgium they went searching for what businesses were needed in – yet again – every town in the country.
This campaign was created by TBWA Belgium and created quite some buzz in the press. The lack of local business became a national topic and was even put on the government agenda. On average 560 gaps were reported for each town and more 1500 new business were started as a direct result of the campaign.

Advertising Agency: TBWA, Brussels, Belgium
Creative directors: Jan Macken, Gert Pauwels
Creative team: Menno Buyl, Geert Verdonck
Strategy: Bert Denis, Vicky Willems
Digital Art Director: Lander Janssens
Radio crew: Chiara De Decker, Paul Van Oevelen
Account team: Catherine Hamers, Katrien Crabbe, Yann Billen, Geert Potargent
Online production: TBWA’s Digital Arts Network Belgium
RTV Production: SAKE