May
09
Johnson & Johnson Cuts Marketing Budget, Affecting Partners Omnicom and WPP
Posted in: UncategorizedJust over a year ago, health giant Johnson & Johnson ended a closed, months-long marketing review. The Wall Street Journal reported that its purpose was to achieve savings of approximately 30% by creating new dedicated divisions within its agency partner groups, Omnicom and WPP, each of which would be designed to “quickly pull in agency…
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