May
03
JetBlue Names Mullen Creative and Media Agency
Posted in: UncategorizedNEW YORK (AdAge.com) — Interpublic Group of Cos.' Mullen won the hotly contested review for JetBlue's creative advertising and media buying-and-planning duties. JetBlue leans heavily on digital and social media and had unleashed tests for the agencies participating in its review, including one where they had to find the airline on Twitter.
Post a Comment