Jan
21
Arby’s Names Fallon its New Creative Agency
Posted in: UncategorizedArby’s has named Fallon its new creative agency after a review.
The review, which was overseen by Joanne Davis Consulting, was down to three finalists: Interpublic’s Martin Agency; Publicis Groupe’s Fallon in Minneapolis; and Omnicom’s BBDO, Atlanta.
Fallon will handle TV, radio, print and digital marketing and social media. Media, which is fielded by Interpublic’s Initiative, was not affected by the review.
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