Jeep: Jeep-in Game
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Jeep Poland launched Jeep-in, a geolocalisation game, which turned Poland into a big treasure map. To play it people had to hit the off-road. Every player received a map with the exact location of the awards. To win you had to find the point, go there and Jeep-in (check-in). We’ve put the awards in the most remote and hard to get place in Poland. The player who scored the highest number of the most remote points won a Jeep Grand Cherokee.
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawe? Heinze, Krzysztof Iwi?ski
Copywriter: Kamil Kowalczyk
Art Director: Robert Chudzik
Interactive Designer: Pawe? ?o?y?ski
Programmer: Rafa? Kostecki
Flash Developer: Pawe? Kuli?ski, Andrzej Sty?
Project Manager: Marcin Kry?ski
Account Executive: Tomek Or?owski
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