Jan
21
JC Penney Feels the Marketing Power of Link Love
Posted in: Uncategorized
NEW YORK (AdAge.com) — Yes, search equity is all about link love. Creating — or aggregating — compelling content online and letting readers use social-media tools to share the content can goose Google results for brand or related terms. It's something bloggers have known for years, but marketers are really just beginning to employ.
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