Jaguar Land Rover Eyes Increased Digitization With Accenture Hire

British carmaker Jaguar Land Rover will aim to digitize its marketing by appointing Accenture to work alongside Spark44, its in-house creative agency. With a focus on creating luxury vehicles as it moves towards electric vehicles, the company will deploy Accenture to digitize the company’s communications, develop connected services and create new experiences for customers. The…

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