Apr
14
It’s Tax Day: HR Block vs. TurboTax
Posted in: Uncategorized
April 15 is forever logged into our consciousness as Tax Day. And for two companies — H&R Block, the country's largest tax-preparation service, and Intuit, marketer of leading software service TurboTax — this date remains a highly anticipated event on their marketing calendars. We looked at the two tax services' media strategies to ascertain who could rightfully claim bragging rights as best-in-market.
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