Jun 07

It’s Not Just Agencies Feeling the Pressure as Clients Demand More for Less

Posted in: Uncategorized

When former journalist Bernadette Rivero co-founded production shop The Cortez Brothers in 2005, she didn’t foresee that the market itself would one day become her biggest adversary as the increasingly rigorous demands of big advertisers trickled down from agencies to small companies like her own. “The General Mills RFP has been top of mind for…

Related posts:

  1. Ethan Hawke Stars in The Y’s New Community-Focused Campaign The Y (formerly the YMCA) is launching a new content...
  2. Gap Is Spotlighting Yesterday’s Classics in Hopes of Driving Tomorrow’s Sales When the Gap gave consumers an early look at its...
  3. Arielle Charnas Is Entering DTC With Something Few Brands Have: an Audience Eager to Shop The past few months have left few retail brands unscathed,...
  4. Mastercard’s CMCO on What to Expect at CES and Why He’s Still Bullish on Web3 As one of the biggest financial payment processors in the...
Tags:
No Responses to “It’s Not Just Agencies Feeling the Pressure as Clients Demand More for Less”

Post a Comment