Israeli Teens Swipe Wristbands to Update Facebook Status


LONDON (AdAge.com) — Coca-Cola is pioneering technology in Israel that allows users to automatically update their Facebook status by swiping a wristband across a reader. At the Coca-Cola Village, a fixture of the summer scene for Israeli teenagers, village inhabitants can use The Like Machine, dreamed up by digital agency Publicis E-dologic, to register that they "like" a certain activity.

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