Jan 14

Is Walmart’s Spark Logo Strong Enough to Stand on Its Own? Headquarters Thinks So.

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In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike’s swoosh and McDonald’s golden arches can stand on their own, for instance. So can Apple’s apple and Target’s target. And, at some…

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